NAD+ (Nicotinamide Adenine Dinucleotide) is a coenzyme that occurs in all living cells. It acts as an electron carrier in the mitochondria and is therefore crucial for ATP production (Adenosine Triphosphate, ATP). ATP is an energy-rich compound that occurs in all living cells and serves as a universal energy carrier. It supplies the energy for numerous processes in the cells. Unlike other NAD+ supplements that do not use NMN as a source of niacin, NAM passes directly through the cell membrane and does not need to be transformed. Through this efficient process, you support your cells‘ energy balance even better and give your body more vitality.